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If you ever find yourself wandering through Matsuyama-shi,you’ll immediately notice a gentle,unhurried rhythm to the place—like the city itself is taking a deep breath and inviting you to do the same. Nestled on Shikoku Island,Matsuyama feels like a perfect blend of old-world charm and everyday life,where the scent of fresh citrus mingles with the salty breeze from the Seto Inland Sea. Walking through its streets,you’ll hear the soft clatter of geta sandals near Dogo Onsen,one of Japan’s oldest hot springs,where locals and travelers alike soak in steamy waters that seem to wash away not just fatigue but time itself.
The city’s character shines brightest in its historic castle perched atop a hill,offering panoramic views that stretch over patchwork fields and the shimmering coastline. As you explore,the delicate aroma of freshly brewed green tea drifts from cozy teahouses,inviting you to pause and savor a moment of calm. Matsuyama’s literary soul is palpable too—home to the famous author Natsume Soseki,you can almost hear the whispers of his stories in the quiet corners of the city.
What makes Matsuyama truly special is how it balances tradition with warmth. The locals greet you with genuine smiles,and the markets buzz with the chatter of vendors selling juicy mikan oranges and freshly caught seafood. It’s a place where every step feels like a gentle discovery,and every sunset paints the sky with a promise of peaceful nights and new adventures. Trust me,Matsuyama isn’t just a stop on your trip—it’s a place that stays with you long after you leave.
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Eng word: Hello
Eng pronunciation: Konnichiwa
Local language: こんにちは
Eng word: Goodbye
Eng pronunciation: Sayōnara
Local language: さようなら
Eng word: Thank you
Eng pronunciation: Arigatō
Local language: ありがとう
Eng word: How much
Eng pronunciation: Ikura
Local language: いくら
Eng word: Toilet
Eng pronunciation: Toire
Local language: トイレ
Eng word: Help me
Eng pronunciation: Tasukete
Local language: 助けて
Eng word: Yes
Eng pronunciation: Hai
Local language: はい
Eng word: No
Eng pronunciation: Iie
Local language: いいえ
Eng word: Excuse me
Eng pronunciation: Sumimasen
Local language: すみません
Matsuyama Castle, built in 1603 by Kato Yoshiaki, is one of Japan's twelve original castles that have survived since the Edo period. Perched on Mount Katsuyama, it offers stunning panoramic views of the city and is a must-visit for history enthusiasts.
Dogo Onsen, with a history spanning over 3,000 years, is considered Japan's oldest hot spring. The main building, Dogo Onsen Honkan, is a cultural treasure and inspired the bathhouse in Studio Ghibli's 'Spirited Away.'
Matsuyama is the birthplace of Masaoka Shiki, a renowned haiku poet who modernized the art form. The Shiki Memorial Museum celebrates his life and contributions to Japanese literature.
Bansuiso, built in 1922, is a French-style villa that once served as a social hub for the elite. Today, it is a cultural venue showcasing exhibitions and events, blending Western and Japanese influences.
Ishite-ji Temple, part of the Shikoku Pilgrimage, is a historic Buddhist temple with unique architecture and a mysterious legend involving a golden coin. It is a spiritual and cultural landmark in Matsuyama.
Matsuyama is the setting for Natsume Soseki's famous novel 'Botchan.' The city embraces its literary heritage with landmarks like the Botchan Train, a replica of the steam locomotive featured in the story.
Before Matsuyama Castle, the Yuzuki Castle served as the region's stronghold during the Muromachi period. Today, the ruins are part of Dogo Park, offering a glimpse into the city's medieval history.
The Ehime Prefectural Museum of Art showcases a rich collection of Japanese and Western art. It also highlights Matsuyama's cultural evolution through various artistic expressions.
During the Edo period, Matsuyama was the center of the Iyo-Matsuyama Domain, ruled by the Matsudaira clan. The city's samurai history is preserved in its architecture and cultural traditions.
TrainWhile there is no direct train service from Matsuyama Airport to the main area, travelers can take a bus to Matsuyama Station and then transfer to a train. This option is less popular due to the additional transfer and time required, but it can be a scenic way to travel.
TaxiTaxis are readily available at the airport and provide a direct and comfortable way to reach your destination in Matsuyama-shi. The ride typically takes around 30 minutes, but it can vary based on traffic conditions. While more expensive than other options, taxis are preferred for their convenience, especially for travelers with luggage.Ride ShareRide-sharing services like Uber may be available in Matsuyama-shi, providing an alternative to traditional taxis. The convenience of using an app to book a ride can be appealing, but availability may vary, and prices can fluctuate based on demand.Airport Shuttle BusThe Airport Shuttle Bus is a popular and convenient option for travelers. It offers direct service from Matsuyama Airport to various locations in the main area of Matsuyama-shi, including major hotels and attractions. The buses run frequently, and the journey takes approximately 30-40 minutes, depending on traffic.OtherBicycles can be rented at the airport for those looking for an adventurous and eco-friendly option. However, this is less common and may not be suitable for all travelers, especially with luggage.
In Matsuyama-shi, the most common Power Adaptor is Type A, Type B.
Dogo Onsen Administration
Located near the entrance of the Dogo Onsen main building.
Standard lockers:500 JPY for the duration of your visit.Matsuyama Airport ManagementLocated in the terminal building,near the arrival area.Small lockers:300 JPY for 3 hours,600 JPY for 24 hours; Large lockers:500 JPY for 3 hours,1000 JPY for 24 hours.Matsuyama Castle ManagementLocated at the base of the castle,near the ticket office.Lockers:500 JPY for the duration of your visit.Shikoku Railway CompanyLocated in the station concourse,near the ticket gates.Small lockers:400 JPY for 6 hours,800 JPY for 24 hours; Large lockers:600 JPY for 6 hours,1200 JPY for 24 hours.
A popular summer treat, Kakigori is a shaved ice dessert topped with sweet syrups, condensed milk, and various toppings like fruit or sweet red beans, perfect for cooling off in the warm climate.
Seki Saba refers to mackerel caught in the waters near Matsuyama. It is often served as sashimi or grilled, and is celebrated for its rich flavor and freshness.
A traditional sweet made of rice flour, Bocchan Dango is a colorful dumpling that is often enjoyed with tea. It is named after the famous novel 'Bocchan' by Natsume Sōseki, which is set in Matsuyama.
This local variation of udon noodles is known for its chewy texture and is often served in a flavorful broth, topped with ingredients like green onions, tempura, and kamaboko (fish cake).
While not exclusive to Matsuyama, this ramen style features a rich, pork-based broth and is often topped with chashu (braised pork), green onions, and a soft-boiled egg.
Dogo Onsen Bath Salts - A souvenir inspired by the famous Dogo Onsen, one of Japan's oldest hot springs.Botchan Dango - A traditional sweet treat named after Natsume Soseki's novel 'Botchan', which is set in Matsuyama.Iyo Kasuri Textiles - Handwoven indigo-dyed fabric unique to the Ehime region.Mikan Products - Matsuyama is famous for its mikan (Japanese mandarin oranges), so items like mikan jam, juice, or candies make great gifts.Tobe-yaki Pottery - Beautiful handcrafted ceramics from nearby Tobe town, known for their intricate designs and durability.Natsume Soseki Memorabilia - Items related to the famous Japanese author, such as bookmarks, postcards, or books inspired by his time in Matsuyama.Matsuyama Castle Miniatures - Replicas or artwork of Matsuyama Castle, a historic landmark of the city.Ehime Sake - Locally brewed sake from the Ehime region, known for its high quality and unique flavors.Uwajima Pearl Accessories - Elegant pearl jewelry sourced from the nearby Uwajima area, famous for its pearl cultivation.Shikoku Pilgrimage Souvenirs - Items related to the Shikoku pilgrimage, such as walking sticks, hats, or maps, as Matsuyama is part of the pilgrimage route.
Hiroshima has this incredible mix of quiet reflection and vibrant life that stays with you long after you leave. When you walk through the city,there’s a gentle hum of everyday moments—people chatting over steaming bowls of okonomiyaki,the city’s famous savory pancake,or the soft rustle of leaves in Shukkeien Garden. The air carries a subtle blend of sea breeze and fresh greenery,grounding you in a place that’s both peaceful and full of stories.
What really sets Hiroshima apart is its spirit. The Peace Memorial Park is deeply moving,but it’s not just about history—it’s about hope and resilience. You can feel the city’s heartbeat in the way locals honor the past while embracing the future. Nearby,the bustling Hondori shopping street buzzes with energy,where neon signs flicker and laughter spills from cozy cafes and lively izakayas.
Don’t miss the chance to take a ferry to Miyajima Island,where the iconic floating torii gate seems to float on the water at high tide. The island’s serene forests and friendly deer add a magical touch to your visit. Hiroshima’s warmth isn’t just in its sights but in its people—their kindness and quiet strength make you feel like you’re part of something meaningful. It’s a city that invites you to slow down,listen,and soak in a unique blend of history,culture,and everyday beauty.
If you ever find yourself craving a place where the pace slows just enough to savor life’s little moments,Takamatsu is where you want to be. This city,perched on the edge of the Seto Inland Sea,hums with a gentle energy that feels both timeless and refreshingly alive. Imagine wandering through streets lined with cozy cafes and traditional shops,the salty breeze mingling with the scent of freshly grilled sanuki udon—the local noodle specialty that’s comfort on a plate. It’s the kind of place where the clatter of chopsticks and soft murmur of conversation create a warm soundtrack to your day.
Takamatsu’s charm lies in its seamless blend of old and new. You can lose yourself in Ritsurin Garden,a sprawling,meticulously crafted landscape where every pond and pine tree seems to tell a story. The garden’s tranquility invites you to pause,breathe in the earthy aroma of moss and cedar,and watch koi fish lazily glide beneath the water’s surface. Then,just a short stroll away,the city’s vibrant markets and art galleries pulse with creativity and local pride,offering a glimpse into the region’s rich culture.
What really sticks with you about Takamatsu is its welcoming spirit. Locals greet you with genuine smiles,eager to share their city’s treasures,whether it’s a secret spot for sunset views over the sea or a tiny shop selling handmade crafts. Visiting here feels like stepping into a story where every moment is savored,every flavor celebrated,and every corner holds a new discovery.
Okayama Shi has this wonderfully relaxed vibe that instantly makes you feel at ease,like a quiet breath between Japan’s bustling cities. When you stroll through its streets,you’ll notice the gentle hum of daily life—shopkeepers chatting,the soft clatter of bicycles,and the occasional ring of a temple bell. The air carries a subtle mix of fresh river breeze and the faint,sweet scent of blooming flowers,especially around Korakuen Garden,which is honestly one of the most serene spots I’ve ever visited. It’s a place where time seems to slow down,inviting you to pause and soak in the beauty of perfectly manicured landscapes and tranquil ponds dotted with koi fish.
What really sets Okayama apart is its blend of history and warmth. The city’s castle,with its striking black walls,stands proudly by the river,offering a glimpse into Japan’s feudal past without feeling stuffy or overly touristy. Locals here are genuinely friendly,often eager to share stories or recommend their favorite local eats. Speaking of food,you have to try the fresh white peaches Okayama is famous for—they’re juicy,fragrant,and unlike any peach you’ve tasted before. And if you’re a fan of savory flavors,the city’s okonomiyaki (savory pancakes) are a comforting treat,packed with local ingredients and cooked right in front of you.
Overall,Okayama Shi feels like a warm invitation to slow down,explore at your own pace,and discover a side of Japan that’s rich in culture but refreshingly unhurried. It’s the kind of place that stays with you long after you’ve left,making you want to come back and uncover even more.
If you ever find yourself craving a place where time seems to slow down just enough to savor every moment,Onomichi is that kind of town. Nestled along the Seto Inland Sea,it’s a charming blend of old Japan and quiet seaside life. Walking through its narrow,winding streets,you’ll hear the soft clatter of bicycle wheels on cobblestones and the distant call of seagulls mingling with the gentle hum of fishing boats. The air carries a salty tang,mixed with the faint aroma of grilled seafood from tiny eateries tucked into every corner.
What really makes Onomichi special is its rhythm — a peaceful,unhurried pace that invites you to explore at your own leisure. The city’s steep hills are dotted with quaint temples and cozy cafes,each offering a glimpse into local life and history. Climbing up to Senkoji Temple,you’ll be rewarded with sweeping views of the shimmering sea and the patchwork of rooftops below,a sight that feels like a quiet secret shared just with you.
And then there’s the food — fresh,simple,and deeply satisfying. Imagine sitting by the harbor,savoring a bowl of Onomichi ramen,its rich broth warming you from the inside out,or nibbling on freshly caught fish grilled to perfection. Onomichi isn’t flashy or loud; it’s a place that wraps you in a gentle embrace,where every corner invites you to pause,breathe,and soak in the beauty of everyday moments.
If you ever find yourself wandering through Fukuoka,you’ll immediately notice its effortless blend of energy and ease. It’s a city that hums with life but never feels overwhelming—like a close friend who’s always up for a good time but knows when to slow down. The streets buzz with the chatter of locals and the sizzle of street food stalls,especially around Nakasu and Tenjin,where the aroma of freshly grilled yakitori and rich tonkotsu ramen fills the air,tempting you to stop and savor every bite. There’s a warmth here,not just in the food but in the people,who greet you with genuine smiles and a relaxed hospitality that makes you feel instantly at home.
Walking along the waterfront at Ohori Park,you’ll catch the gentle rustle of leaves and the soft ripple of water,a peaceful contrast to the city’s vibrant core. Fukuoka’s character shines in its seamless mix of old and new—from ancient temples tucked between modern buildings to lively festivals that light up the streets with color and music. It’s a place where tradition and innovation dance together,inviting you to explore both the quiet corners and the bustling markets.
What really sets Fukuoka apart is its pace—fast enough to keep you intrigued but slow enough to savor. Whether you’re sipping a cold beer at a yatai stall under the stars or wandering through the lively shopping arcades,you’ll feel a genuine connection to the city’s rhythm. It’s a place that stays with you long after you leave,making you eager to return and discover even more.
If you ever find yourself craving a place where the earth literally breathes beneath your feet,Beppu is the spot. This city pulses with a warm,almost otherworldly energy thanks to its famous hot springs that steam and bubble in every corner. Walking through Beppu,you’ll catch the faint scent of sulfur mingling with fresh mountain air,and the gentle hiss of hot water escaping from vents feels like the city itself is alive and exhaling. It’s a sensory experience that’s both soothing and invigorating.
Beppu’s charm isn’t just in its natural wonders but in the way the locals embrace their geothermal heritage with pride and warmth. You’ll find quirky little footbaths tucked into quiet streets where people pause to chat,and traditional ryokans where the tatami mats and sliding doors invite you to slow down and soak in the moment. The city’s character is a blend of old-world Japan and a laid-back,welcoming vibe that makes you feel instantly at home.
Don’t miss the “Hells of Beppu” – a series of colorful,bubbling hot springs that are more spectacle than soak,each with its own personality,from cobalt blue pools to fiery red mud. And when hunger strikes,dive into local specialties like jigoku-mushi,where food is steamed using the natural hot spring steam,giving everything a delicate,earthy flavor. Beppu isn’t just a destination; it’s a warm embrace from nature and culture that stays with you long after you leave.
Tourists may be offered unfavorable exchange rates or counterfeit currency when exchanging money outside of official establishments.
Tourists may encounter shops selling counterfeit or low-quality souvenirs at inflated prices, claiming they are authentic local products.
Some taxi drivers may take advantage of tourists by charging excessive fares or taking unnecessarily long routes.
Scammers may pose as charity workers asking for donations, but the money does not go to any legitimate cause.
Certain restaurants may add hidden fees or inflate bills for tourists who are unfamiliar with the local pricing system.
Individuals may approach tourists offering services like tours or massages, only to demand higher payment after the service is completed.
Japan has very strict drug laws, and this includes Matsuyama-shi. The possession, use, or distribution of illegal drugs, including cannabis, is strictly prohibited and carries severe penalties, including imprisonment and deportation for foreigners. Even some over-the-counter or prescription medications that are legal in other countries may be restricted in Japan. Tourists should check Japan's list of prohibited medications before traveling and ensure they have proper documentation for any prescription drugs they bring.
In Matsuyama-shi, as in most cities in Japan, smoking is regulated to designated smoking areas. Smoking on the streets or in public spaces is generally prohibited to prevent littering and secondhand smoke exposure. Many restaurants and cafes may have separate smoking and non-smoking sections, but this is becoming less common due to stricter regulations. Tourists should look for clearly marked smoking areas, which are often found near train stations or public facilities.
Vaping is treated similarly to smoking in Matsuyama-shi and across Japan. It is restricted to designated smoking areas, and vaping in public spaces or while walking on the streets is not allowed. Additionally, tourists should be aware that importing or using e-liquids containing nicotine without proper authorization is illegal in Japan. Non-nicotine vaping products are allowed but must still follow the same public usage rules as smoking.
18.1 °C / 64.58 °F
505000
5/5
Japanese Yen (JPY)
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